Your Personal Data & Beckenham Flowers: Our Commitment

Beckenham Flowers Privacy Policy

Introduction

This Privacy Policy explains how Beckenham Flowers collects, uses, protects, and manages your personal data when you place an order with us. This policy is designed to comply with the General Data Protection Regulation (GDPR) and applies to all customers placing orders with Beckenham Flowers from Beckenham and the surrounding districts.

What Data We Collect

We collect information necessary for processing orders, providing customer service, and fulfilling our legal obligations. The types of data we collect include:

Identity Data: Full name, delivery recipient name.
Contact Data: Delivery address, billing address, phone number (if provided), and postal code.
Order Information: Details of ordered products, delivery preferences or instructions, and transaction records.
Payment Information: Payment status and method (note: payment card details are processed securely by our payment provider and are not stored by Beckenham Flowers).
Communication Data: Correspondence with us, including queries and feedback submitted by you.

No special categories of personal data (such as health or biometric data) are collected or stored in the course of our normal operations.

Lawful Basis for Processing

Under the GDPR, we are required to have a lawful basis for collecting and processing your personal data. For Beckenham Flowers, these are:

Contractual Necessity: Most information is collected because it is necessary to fulfill a contract with you – for example, to process, fulfil, and deliver your flower order.
Legal Obligation: Certain data may be processed to meet our legal obligations, such as record keeping for tax purposes.
Legitimate Interest: Some data is processed for our legitimate business interests, such as improving services or responding to customer queries, provided these interests are not overridden by your rights and interests.

How We Use Your Data

We use your personal data for the following purposes:

To process, confirm, and deliver your order.
To contact you regarding your order or to respond to your enquiries.
To manage payments and prevent fraud.
To comply with applicable laws and regulations.
To improve our services based on customer feedback and purchase patterns.

How We Store and Protect Your Data

Your personal data is stored securely, using appropriate technical and organisational measures to prevent unauthorised access, disclosure, or destruction. Access to your data is limited to staff and approved third-party processors that require it to fulfil the purposes above.

Data Retention

We retain your personal data only for as long as required to fulfil the purposes it was collected for, including any legal, accounting, or reporting requirements. Typically, order and customer information is retained for up to six years after your transaction, in line with tax and contractual record-keeping requirements. After this period, your data is securely deleted or anonymised.

Processors and Third Parties

Beckenham Flowers may engage reputable third-party service providers ("processors") to perform certain business operations, such as payment processing, order delivery, and IT support. These third parties are contractually obligated to process your data securely, only as instructed by us, and in compliance with applicable data protection law. Examples of processors may include:

Payment processing providers (for secure card payments).
Delivery and courier companies (to facilitate order delivery).
IT service providers (for secure data storage and system maintenance).

Beckenham Flowers does not sell or share your personal data with any unrelated third parties for marketing purposes. International data transfers do not occur as part of standard operations; if this changes, you will be notified, and appropriate safeguards will be put in place.

Your Rights

Under the GDPR, you have a number of important rights with respect to your personal data:

Right to Access: You are entitled to request a copy of the personal data Beckenham Flowers holds about you.
Right to Rectification: You can request correction of any inaccurate or incomplete information.
Right to Erasure ("Right to Be Forgotten"): In certain circumstances, you may request deletion of your personal data.
Right to Restriction: You may request limits on how we process your data in certain situations.
Right to Data Portability: Upon request, we can provide your data in a machine-readable format for transfer to another service provider.
Right to Object: You may object to the processing of your personal data where we are relying on legitimate interests, unless we have overriding compelling grounds.
Right not to be subject to automated decision-making: Beckenham Flowers does not engage in automated decision-making about individuals.

If you wish to exercise any of your rights, please contact us using the details provided on our website or in your order confirmation. Verification of your identity may be required before we process your request.

Changes to This Policy

Beckenham Flowers may review and update this Privacy Policy periodically to ensure ongoing compliance with legal requirements and best practices. The latest version will always be available on our website, and significant changes will be notified directly to you where appropriate.

How to Contact Us

If you have questions about this policy, your personal data, or your rights under data protection law, please refer to the contact options outlined on our website. We are committed to working with you to resolve any concerns about your personal data.

Supervisory Authority

If you are dissatisfied with our handling of your personal data, you have the right to lodge a complaint with the data protection supervisory authority in the United Kingdom.

Policy Scope

This Privacy Policy applies to all customers placing orders with Beckenham Flowers from Beckenham and the surrounding districts. By placing an order, you confirm that you have read and understood this Privacy Policy.